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Frito Lay and Taco Bell Utilize _________,A Cooperative Arrangement Where

Question 20

Multiple Choice

Frito Lay and Taco Bell utilize _________,a cooperative arrangement where Taco Bell utilizes the Doritos name and logo for several menu items under the name "Doritos Loco Tacos" including ​Nacho Cheese,Cool Ranch and Fiery.


A) ​cobranding
B) ​comarketing
C) ​internal partnership
D) ​cocreation

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