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    Business
  3. Study Set
    Contemporary Marketing Study Set 2
  4. Exam
    Exam 11: Relationship Marketing and Customer Relationship Management Crm
  5. Question
    _____ Involves Connecting Directly with Existing and Potential Customers Through
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_____ Involves Connecting Directly with Existing and Potential Customers Through

Question 18

Question 18

Multiple Choice

_____ involves connecting directly with existing and potential customers through nonmainstream channels.


A) Viral marketing
B) Interactive marketing
C) Grassroots marketing
D) Buzz marketing

Correct Answer:

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