Customers Prefer to Have Continuing Relationships with Businesses or Suppliers

Multiple Choice

Customers prefer to have continuing relationships with businesses or suppliers because:

A) it helps the consumers in the process of benchmarking.
B) by nature, customers are resistant to change and prefer preexisting relationships with businesses.
C) the decision-making process becomes easier with the reduction in the number of choices.
D) most businesses have low switching costs which make them attractive to have continued relationships with.