A Successful Customer Relationship Management System Reorganizes the Business Processes

Multiple Choice

A successful customer relationship management system reorganizes the business processes to deliver superior value to the customers by:

A) decentralizing the marketing data.
B) bringing down a firm's reliance on expensive word-of-mouth marketing.
C) expanding the response time for customer queries to increase their satisfaction.
D) empowering customers to find information they need to manage their own orders.