Match Each Item with the Correct Statement Below

Multiple Choice

Match each item with the correct statement below.
-_____ is the development,growth,and maintenance of cost-effective,high-value relationships with individual customers,suppliers,distributors,retailers,and other partners for mutual benefit over time.

A) strategic alliance
B) relationship marketing
C) cobranding
D) frequency marketing
E) value chain
F) database marketing
G) exponential smoothing
H) customer relationship management
I) trend analysis
J) internal customers
K) comarketing
L) quick-response merchandising
M) affinity program
N) lifetime value of a customer
O) Delphi technique
P) national account selling
Q) transaction-based marketing
R) customer churn
S) buzz marketing
T) grassroots marketing