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    Contemporary Marketing Study Set 2
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    Exam 11: Relationship Marketing and Customer Relationship Management Crm
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    A Company That Gathers Volunteers to Try Products and Then
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A Company That Gathers Volunteers to Try Products and Then

Question 36

Question 36

True/False

A company that gathers volunteers to try products and then relies on them to share their experiences with friends and colleagues is adopting a frequency marketing approach.

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