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Your Company Has Experienced Quite a Bit of Volatility in Its

Question 30

Multiple Choice

Your company has experienced quite a bit of volatility in its sales results over the last few years.The head of finance tells you that the volatility is the result of customer churn.You are planning to sell the business in a few years,so you want eliminate the volatility because it makes the business less desirable to a potential buyer. ​
​Which of following should you pursue in order to eliminate some of your sales volatility?


A) ​Grassroots marketing
B) ​Co-marketing
C) ​Seller partnerships
D) ​Buyer partnerships
E) ​Affinity marketing

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