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    Contemporary Marketing Study Set 2
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    Exam 13: Developing and Managing Brand and Product Categories
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    New-Product Committee Members Spend Less Time Conceiving and Developing Their
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New-Product Committee Members Spend Less Time Conceiving and Developing Their

Question 136

Question 136

True/False

New-product committee members spend less time conceiving and developing their own new-product ideas than reviewing and approving new-product plans that arise elsewhere in the organization.

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