The Term "Product Positioning" Refers To

Multiple Choice

The term "product positioning" refers to:

A) a low cost market entry strategy in which two or more firms represent one another's complementary yet non-competing products in the markets.
B) the process of developing entirely new products for new markets.
C) consumers' perceptions of a product's attributes, uses, quality, as well as advantages and disadvantages relative to competing brands.
D) the process of developing a trade dress for a new product.