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    Business
  3. Study Set
    Contemporary Marketing Study Set 2
  4. Exam
    Exam 13: Developing and Managing Brand and Product Categories
  5. Question
    Product Managers Have Profit Responsibility for Their Product Group and Help
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Product Managers Have Profit Responsibility for Their Product Group and Help

Question 2

Question 2

True/False

Product managers have profit responsibility for their product group and help the retailer's category buyer maximize sales for the whole category,not just the particular manufacturer's product.

Correct Answer:

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