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    Contemporary Marketing Study Set 2
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    Exam 13: Developing and Managing Brand and Product Categories
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    Cannibalization Is the Loss of Sales of an Existing Product
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Cannibalization Is the Loss of Sales of an Existing Product

Question 69

Question 69

True/False

Cannibalization is the loss of sales of an existing product due to competition from a new product introduced into the market by a competing firm.

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