Which of the Following Statements Is True of Category Management

Multiple Choice

Which of the following statements is true of category management?

A) Category managers are responsible for the profitability of their product groups.
B) Category managers help a retailer's category buyer maximize sales for a particular manufacturer's product rather than the whole category.
C) Category managers are usually assigned to a single brand rather than each retail chains.
D) Category managers are oriented toward mass market advertising, not in-store merchandising.