The Term Cannibalization Refers to The

Multiple Choice

The term cannibalization refers to the:

A) difference in expected and actual outcome from the implementation of a market penetration strategy.
B) shrinking of a firm's market share due to competition from rivals.
C) decline in the brand loyalty for a product due to changing economic conditions.
D) decline in the sales of an existing product due to competition from a new product by the same manufacturer.