Question 1

Family brands cost more than individual brands to market.

Accepted Answer

A) True 
 B)False

Question 2

The Federal Trademark Dilution Act of 1995 deals with:

Accepted Answer

A) unregistered trademarks in the marketplace and legal protection for generic names. 
B) the establishment of procedures for distinguishing generic names from genericized names. 
C) the regulation of cases of cybersquatting and Internet domain name impingement. 
D) the rights of a trademark holder to sue for trademark infringement.

Question 3

Match each item with the correct statement below.
-_____ is the ultimate stage in brand loyalty that leads consumers to refuse alternatives and search extensively for the desired merchandise.

Accepted Answer

A) trade dress 
B) brand preference 
C) brand insistence 
D) generic product 
E) family brand
F)brand equity
G)product diversification
H)trademark
I)brand extension
J)consumer innovator
K)brand name
L)private brand
M)brand manager
N)universal product code (UP
C) 
O)cannibalization
P)product liability
Q)captive brand
R)brand mark
S)line extension
T)label

Question 4

The original owner of a brand name can claim exclusive rights to the name even when the brand name becomes a descriptive generic name for a class of products.

Accepted Answer

A) True 
 B)False

Question 5

Compared to first adopters,later adopters rely more heavily on impersonal information sources while purchasing new products.

Accepted Answer

A) True 
 B)False

Question 6

Match each item with the correct statement below.
-_____ is the practice of developing individual offerings that appeal to different market segments while remaining closely related to the existing product line.

Accepted Answer

A) trade dress 
B) brand preference 
C) brand insistence 
D) generic product 
E) family brand
F)brand equity
G)product diversification
H)trademark
I)brand extension
J)consumer innovator
K)brand name
L)private brand
M)brand manager
N)universal product code (UP
C) 
O)cannibalization
P)product liability
Q)captive brand
R)brand mark
S)line extension
T)label

Question 7

What are the three main objectives of packaging?

Accepted Answer

The answer of What are the three main objectives of...

Question 8

The Kirkland brand is owned by Costco,and the products can only be purchased at Costco stores.Costco contracts with manufacturers to produce and package products under the Kirkland name.Kirkland can be regarded as a(n):

Accepted Answer

A) family brand. 
B) individual brand. 
C) generic brand. 
D) private brand.

Question 9

Which of the following products is most likely to achieve the status of brand insistence?

Accepted Answer

A) Cars 
B) Soaps 
C) Milk 
D) Toothpastes

Question 10

A _____ is a symbol or a pictorial design that distinguishes a product from its competitors' offerings.

Accepted Answer

A) brand dress 
B) water mark 
C) brand mark 
D) category tag

Question 11

A brand name should give buyers the correct connotation of the product's image.

Accepted Answer

A) True 
 B)False

Question 12

Tiffany enjoys shopping at Aldi because it's a smaller store that stocks the basic necessities in addition to a great selection of gourmet or specialty items.She has 3 kids who eat cereal almost every morning for breakfast and sometimes as a snack.She's found that the "Millville Fruit Rounds" available only at Aldi's are a great value and her kids prefer them to Froot Loops.What type of brand are the "Millville Fruit Rounds"?​

Accepted Answer

A) private brand 
B) ​generic brand 
C) ​individual brand 
D) ​manufacturer's brand

Question 13

A "_____" carries an item's brand name or symbol,the name and address of the manufacturer or distributor,information about the product's composition and size,and recommended uses.

Accepted Answer

A) brand mark 
B) label 
C) brand token 
D) watermark

Question 14

Patients cannot sue a pharmaceutical company over the alleged defects of its products,if the FDA has approved the use of the medication.

Accepted Answer

A) True 
 B)False

Question 15

A _____ brand refers to a brand name owned by a manufacturer or a producer.

Accepted Answer

A) private 
B) generic 
C) national 
D) captive

Question 16

What is a label? How does it assist in the marketing of the product?

Accepted Answer

The answer of What is a label? How does it...

Question 17

The ______ is a powerful regulatory agency that has assumed jurisdiction over the safety of every consumer product except food,automobiles,and a few other products regulated by other agencies.

Accepted Answer

A) DHSS 
B) FDA 
C) CPSC 
D) OSHA

Question 18

The term cannibalization refers to the:

Accepted Answer

A) difference in expected and actual outcome from the implementation of a market penetration strategy. 
B) shrinking of a firm's market share due to competition from rivals. 
C) decline in the brand loyalty for a product due to changing economic conditions. 
D) decline in the sales of an existing product due to competition from a new product by the same manufacturer.

Question 19

A popular clothing brand in Switzerland decided to launch a new line of home furniture under the same brand name.This strategy being used by the company to launch its new offerings is called _____.

Accepted Answer

A) line engagement 
B) brand reinforcement 
C) line extension 
D) brand extension

Question 20

The strategy of _____ refers to the introduction of new products into identifiable or established markets.

Accepted Answer

A) market penetration 
B) product positioning 
C) market diversification 
D) product development

Exam 13: Developing and Managing Brand and Product Categories

Family brands cost more than individual brands to market.

The Federal Trademark Dilution Act of 1995 deals with:

Match each item with the correct statement below. -_____ is the ultimate stage in brand loyalty that leads consumers to refuse alternatives and search extensively for the desired merchandise.

The original owner of a brand name can claim exclusive rights to the name even when the brand name becomes a descriptive generic name for a class of products.

Compared to first adopters,later adopters rely more heavily on impersonal information sources while purchasing new products.

Match each item with the correct statement below. -_____ is the practice of developing individual offerings that appeal to different market segments while remaining closely related to the existing product line.

What are the three main objectives of packaging?

The Kirkland brand is owned by Costco,and the products can only be purchased at Costco stores.Costco contracts with manufacturers to produce and package products under the Kirkland name.Kirkland can be regarded as a(n) :

Which of the following products is most likely to achieve the status of brand insistence?

A _____ is a symbol or a pictorial design that distinguishes a product from its competitors' offerings.

A brand name should give buyers the correct connotation of the product's image.

A "_____" carries an item's brand name or symbol,the name and address of the manufacturer or distributor,information about the product's composition and size,and recommended uses.

Patients cannot sue a pharmaceutical company over the alleged defects of its products,if the FDA has approved the use of the medication.

A _____ brand refers to a brand name owned by a manufacturer or a producer.

What is a label? How does it assist in the marketing of the product?

The ______ is a powerful regulatory agency that has assumed jurisdiction over the safety of every consumer product except food,automobiles,and a few other products regulated by other agencies.

The term cannibalization refers to the:

A popular clothing brand in Switzerland decided to launch a new line of home furniture under the same brand name.This strategy being used by the company to launch its new offerings is called _____.

The strategy of _____ refers to the introduction of new products into identifiable or established markets.