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    Contemporary Marketing Study Set 2
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    Exam 13: Developing and Managing Brand and Product Categories
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    Which of the Following Is Most Likely to Be the Primary
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Which of the Following Is Most Likely to Be the Primary

Question 111

Question 111

Multiple Choice

Which of the following is most likely to be the primary factor that attracts a consumer to a generic product?


A) Package design
B) Brand name
C) Low price
D) Product quality

Correct Answer:

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