Loyola Works for a Coffee Shop That Wants to Differentiate

Multiple Choice

Loyola works for a coffee shop that wants to differentiate itself from local competitors in order to boost its profits.Which of the following differentiation strategies would hurt the company rather than boost sales?​

A) ​hire more staff
B) ​sell the coffee cups in which the beverages are served
C) ​offer a wider selection of international coffees and teas
D) ​provide customer incentives, including coupons and points
E) ​renovate the coffee shop so it has more space than other coffee shops in the area