Multiple Choice
The Gillette Company is a leader in the market for razors/blades/shaving systems for men and women.Its product development history goes back to the introduction of the first safety razor.Since then,it has regularly led the market in introducing products to meet the needs of its customers.The following list outlines some of its major product introductions: safety razor
Twin-bladed razor
Twin-bladed disposable razor
Pivoting-head razor
Pivoting-head disposable razor
Razor designed specifically for women
Triple-blade razor
Battery-powered razor
Gillette's introduction of the twin-bladed disposable razor would be considered which of the following:
A) new product
B) line extension
C) brand licensing
D) universal product code (UPC)
E) trade dress
Correct Answer:

Verified
Correct Answer:
Verified
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