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​Aldi Is a Chain of Discount Supermarkets Based in Germany

Question 119

Multiple Choice

​Aldi is a chain of discount supermarkets based in Germany.The company has recently started opening stores across the United States.Based on this information,the product development strategy being pursued by Aldi is known as a _______ strategy.


A) ​Market penetration
B) ​Market development
C) ​Product penetration
D) ​Product development
E) ​Diversification

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