Multiple Choice
Tony wanted to buy a pair of Steiner Nighthunter binoculars just like the pair he had learned about in his newest copy of Petersen's Hunting magazine.He had to visit five different sporting goods stores before he found this brand.For Tony,the Steiner Nighthunter is an example of a ________.
A) commodity
B) shopping product
C) specialty product
D) homogeneous product
E) convenience product
Correct Answer:

Verified
Correct Answer:
Verified
Q92: Discuss why marketers should view products as
Q93: Which of the following is an example
Q94: Explain the term discontinuous innovation and provide
Q95: What category of consumer adopters would purchase
Q96: Business customers purchase specialised services that are
Q98: In the growth stage of the product
Q99: Which of the following statements about the
Q100: The first step in the adoption process
Q101: A _ is a firm's total product
Q102: Why would retailers choose to develop a