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    Marketing Real People Real Choices Study Set 2
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    Exam 8: Creating and Managing Products
  5. Question
    The First Step in the Adoption Process Is ________
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The First Step in the Adoption Process Is ________

Question 100

Question 100

Multiple Choice

The first step in the adoption process is ________.


A) interest
B) product evaluation
C) awareness
D) need evaluation
E) problem recognition

Correct Answer:

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