Multiple Choice
Which of the following statements about the adoption rates in organisations is true?
A) Firms are more likely to accept a new product if they perceive the improvement to be large in relation to the investment they will have to make.
B) Firms that accept innovation tend to have an entrepreneurial corporate culture.
C) Firms that welcome innovations are likely to be younger companies.
D) Organisations are likely to adopt an innovation that helps them increase their gross margins.
E) All of the above
Correct Answer:

Verified
Correct Answer:
Verified
Q94: Explain the term discontinuous innovation and provide
Q95: What category of consumer adopters would purchase
Q96: Business customers purchase specialised services that are
Q97: Tony wanted to buy a pair of
Q98: In the growth stage of the product
Q100: The first step in the adoption process
Q101: A _ is a firm's total product
Q102: Why would retailers choose to develop a
Q103: What does the term 'emergency product' mean?
Q104: A _ is a modification to an