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Whenever a Product Line or a Product Family Is Extended,there

Question 142

Multiple Choice

Whenever a product line or a product family is extended,there is a risk of ________,which occurs when sales of an existing brand decline as the firm's current customers switch to the new product.


A) cannibalisation
B) cross-docking
C) disintermediation
D) pyramiding
E) a piggyback exchange

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