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    Marketing Real People Real Choices Study Set 2
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    Exam 7: Sharpening the Focus: Target Marketing Strategies and Customer Relationship Management
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    Explain How Marketers Could Use Perceptual Maps in Developing Their
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Explain How Marketers Could Use Perceptual Maps in Developing Their

Question 151

Question 151

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Explain how marketers could use perceptual maps in developing their positioning strategies.

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Positioning involves developing a market...

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