Which of the Following Is an Example of a Customer

Multiple Choice

Which of the following is an example of a customer relationship management (CRM) programs?

A) A dentist sends a postcard to her customers reminding them of their upcoming appointments.
B) A retailer calls a customer to tell her that the spring line of sandals has arrived at the store.
C) A customer talks to a service representative about an error in billing.
D) A new computer user calls the computer manufacturer's hot line at midnight to see if he needs to buy a printer cable.
E) All of the above