Companies That Successfully Practice Customer Relationship Management (CRM)measure Success by Looking

Multiple Choice

Companies that successfully practice customer relationship management (CRM) measure success by looking at ________.

A) current future value of the customer and share of market
B) business potential and industry potential
C) share of customer and lifetime value of the customer
D) share of market and net present value of customer over a period of years
E) a perceptual map and share of voice