Essay
A family friendly vacation resort launched a series of new commercials showing a variety of activities and facilities.For example,different swimming pools for babies and adult swimmers/divers,one restaurant specialising in fast food and another restaurant catering to individuals preferring a gourmet menu.This resort wants the entire family to feel comfortable vacationing at this location.How are the marketers using family structure segmentation? Explain your response.
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Family needs change over time.As members...View Answer
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