Which of the Following Statements About Customer Relationship Management (CRM)programs

Multiple Choice

Which of the following statements about customer relationship management (CRM) programs is true?

A) CRM programs include any communication channel that allows the customer to communicate directly with a company.
B) Only consumer marketers can benefit from the use of CRM programs.
C) To succeed,all companies should engage in CRM every time they interact with a customer.
D) The success of a CRM program relies on its use of mass communication channels.
E) Internet technology is viewed as a barrier to the implementation of CRM programs.