Question 1

________ is when consumers assign meaning to a stimulus.

Accepted Answer

A) Motivation 
B) Interpretation 
C) Product line extension 
D) Hierarchy of needs 
E) Operant conditioning

Question 2

The physical environment of a store does not directly affect consumers' moods and behaviours so is of little interest to marketers.

Accepted Answer

A) True 
 B)False

Question 3

Rosemary's favourite aroma is fresh baked bread,which brings back memories of a happy childhood.

Accepted Answer

A) operant conditioning 
B) stimulus generalisation 
C) stimulus discrimination 
D) classical conditioning 
E) observational learning

Question 4

Discuss Step 3 of the consumer decision-making process as it would apply to the purchase of a new computer.

Accepted Answer

The answer of Discuss Step 3 of the consumer decision-making...

Question 5

After the first Harry Potter book was released,readers were eager for the next volume.

Accepted Answer

A) operant conditioning 
B) stimulus generalisation 
C) stimulus discrimination 
D) classical conditioning 
E) observational learning

Question 6

An attitude is ________.

Accepted Answer

A) a change in behaviour caused by information or experience 
B) a lasting evaluation of a person,object,or issue 
C) the set of unique psychological characteristics that consistently influence the way a person responds to situations in the environment 
D) the process by which people select,organise,and interpret information from the outside world 
E) an internal state that drives us to satisfy needs

Question 7

Which one of the following statements about perception is true?

Accepted Answer

A) Perception is unrelated to any sense other than sight. 
B) There is no perception without exposure. 
C) Perception is a sociocultural influence on consumer purchase decisions. 
D) Nobody believes that subliminal messages can make them buy products they don't really want. 
E) If a marketer can reach a consumer with a message,then the marketer knows the consumer will interpret it correctly.

Question 8

The lowest level of needs on Maslow's hierarchy of needs is ________.

Accepted Answer

A) belongingness needs 
B) physiological needs 
C) ego needs 
D) self-actualisation needs 
E) safety needs

Question 9

Heuristics can help to explain why Maddie always buys Lady Mitchum deodorant,and Ralph buys whatever brand he happens to see first.

Accepted Answer

A) True 
 B)False

Question 10

What impact do level of involvement and perceived risk have on the consumer decision process and how might marketing managers respond? Illustrate using examples from your own shopping behaviour.

Accepted Answer

The answer of What impact do level of involvement and...

Question 11

The amount of effort a consumer puts into a buying decision depends on their ________.

Accepted Answer

A) habitual decision making 
B) amount of free time 
C) level of involvement 
D) level of expectation 
E) None of the above

Question 12

McDonald's puts a small toy in each Happy Meal as a reward in the hopes that children will continue to want to come to the restaurant.

Accepted Answer

A) operant conditioning 
B) stimulus generalisation 
C) stimulus discrimination 
D) classical conditioning 
E) observational learning

Question 13

Opinion leaders usually have little or no effect on adults seeking to make a major purchase.

Accepted Answer

A) True 
 B)False

Question 14

Which of the following statements about a consumer market is not true?

Accepted Answer

A) Consumer markets now include not-for-profit organisations. 
B) Consumer markets include both individuals and households. 
C) Consumer markets are static in size. 
D) Consumer markets can change their composition within a few years. 
E) Consumer markets are dynamic.

Question 15

In addition to the physical environment,________ is/are another situational factor and increasingly consumers are experiencing ________.

Accepted Answer

A) time; time poverty 
B) motivation; motivational incongruence 
C) economics; financial pressures 
D) perception; perceptual shifts 
E) psychographics; lifestyle changes

Question 16

A consumer is defined as the ultimate purchaser of goods and services.

Accepted Answer

A) True 
 B)False

Question 17

The most common heuristic used by consumers is ________.

Accepted Answer

A) buying the least popular alternative 
B) price = quality 
C) using country of origin 
D) buying the product recommended by superstars 
E) brand loyalty

Question 18

________ is the process by which people select,organise,and interpret information from the outside world.

Accepted Answer

A) Motivation 
B) Perception 
C) Operant conditioning 
D) Learning 
E) Cognition

Question 19

Which of the following would not have an effect on a consumer's perception of a product?

Accepted Answer

A) Interpretation 
B) Exposure 
C) Attention 
D) Heuristics 
E) Subliminal advertising

Question 20

________ allow consumers to post their thoughts on a website and read similar thoughts of others.

Accepted Answer

A) Weblogs or blogs 
B) Protest sites 
C) Multi-user dungeons 
D) Space logs 
E) Virtual communities

Exam 5: Consumer Behaviour: How and Why We Buy

________ is when consumers assign meaning to a stimulus.

The physical environment of a store does not directly affect consumers' moods and behaviours so is of little interest to marketers.

Rosemary's favourite aroma is fresh baked bread,which brings back memories of a happy childhood.

Discuss Step 3 of the consumer decision-making process as it would apply to the purchase of a new computer.

After the first Harry Potter book was released,readers were eager for the next volume.

An attitude is ________.

Which one of the following statements about perception is true?

The lowest level of needs on Maslow's hierarchy of needs is ________.

Heuristics can help to explain why Maddie always buys Lady Mitchum deodorant,and Ralph buys whatever brand he happens to see first.

What impact do level of involvement and perceived risk have on the consumer decision process and how might marketing managers respond? Illustrate using examples from your own shopping behaviour.

The amount of effort a consumer puts into a buying decision depends on their ________.

McDonald's puts a small toy in each Happy Meal as a reward in the hopes that children will continue to want to come to the restaurant.

Opinion leaders usually have little or no effect on adults seeking to make a major purchase.

Which of the following statements about a consumer market is not true?

In addition to the physical environment, is/are another situational factor and increasingly consumers are experiencing .

A consumer is defined as the ultimate purchaser of goods and services.

The most common heuristic used by consumers is ________.

________ is the process by which people select,organise,and interpret information from the outside world.

Which of the following would not have an effect on a consumer's perception of a product?

________ allow consumers to post their thoughts on a website and read similar thoughts of others.