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    Marketing Real People Real Choices Study Set 2
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    Exam 5: Consumer Behaviour: How and Why We Buy
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    When Donna Was Invited to Go Skiing,she Realised She Needed
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When Donna Was Invited to Go Skiing,she Realised She Needed

Question 10

Question 10

Multiple Choice

When Donna was invited to go skiing,she realised she needed a much warmer coat than her current coat.


A) Product evaluation
B) Situational analysis
C) Problem recognition
D) Problem screening
E) Information search

Correct Answer:

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