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    Marketing Real People Real Choices Study Set 2
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    Exam 5: Consumer Behaviour: How and Why We Buy
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    The Cognitive Component of a Person's Attitude Would Be the Dominant
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The Cognitive Component of a Person's Attitude Would Be the Dominant

Question 11

Question 11

True/False

The cognitive component of a person's attitude would be the dominant influence when purchasing products such as scented candles,body wash,and luxury towels.

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