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    Marketing Real People Real Choices Study Set 2
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    Exam 5: Consumer Behaviour: How and Why We Buy
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    A Consumer Gathers Information and Identifies a Small Number of Products
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A Consumer Gathers Information and Identifies a Small Number of Products

Question 13

Question 13

Multiple Choice

A consumer gathers information and identifies a small number of products in which they are interested.


A) postpurchase evaluation
B) evaluation of alternatives
C) product choice
D) information search
E) problem recognition

Correct Answer:

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