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    Marketing Real People Real Choices Study Set 2
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    Exam 5: Consumer Behaviour: How and Why We Buy
  5. Question
    Leah Enjoys Designing Her Own Cards at the Kiosk in Her
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Leah Enjoys Designing Her Own Cards at the Kiosk in Her

Question 3

Question 3

Multiple Choice

Leah enjoys designing her own cards at the kiosk in her local shopping mall where she can select from a range of pictures and add in her own personal message.


A) The physical environment
B) Reference groups
C) Opinion leaders
D) Behavioural learning
E) All of the above

Correct Answer:

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