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    Marketing Real People Real Choices Study Set 2
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    Exam 1: Welcome to the World of Marketing: Creating and Delivering Value
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    Companies That Have a ________ Orientation Tend to Be More
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Companies That Have a ________ Orientation Tend to Be More

Question 15

Question 15

Multiple Choice

Companies that have a ________ orientation tend to be more successful at making one-time sales than they are at building repeat business.


A) marketing
B) production
C) new era
D) consumer
E) selling

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