Multiple Choice
The benefits the product provides are referred to as the ________ product while supporting features such as warranties and delivery are referred to as the ________ product?
A) actual; augmented
B) actual; core
C) core; augmented
D) basic; additional
E) utility; extended
Correct Answer:
Verified
Correct Answer:
Verified
Q5: _ marketing is the marketing of goods
Q6: Marketing activities create form,purpose,time,place and possession utility.
Q7: Levi Strauss tries to meet the psychological
Q8: Which of the following is an example
Q9: Consumer goods are bought for further processing,for
Q11: An athletic shoe company decides to price
Q12: All of the following would be classified
Q13: The term inbound logistics refers to converting
Q14: Marketers must work with _ departments to
Q15: Companies that have a _ orientation tend