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    Marketing Real People Real Choices Study Set 2
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    Exam 1: Welcome to the World of Marketing: Creating and Delivering Value
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    An Athletic Shoe Company Decides to Price Its Product Higher
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An Athletic Shoe Company Decides to Price Its Product Higher

Question 11

Question 11

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An athletic shoe company decides to price its product higher than those of its competitors.Why might it do this?

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Price is often used as a way to increase...

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