Many Movies Involve Product Placement; for Example, the Main Actor

Multiple Choice

Many movies involve product placement; for example, the main actor may only drink cans of Dr. Pepper. Companies pay for product placement because they assume that it increases the likelihood that audience members will later buy the product. If this actually happens, it is likely due to existence of the item in:

A) explicit memory
B) semantic memory
C) implicit memory
D) procedural memory