MATCHING Complete the Following Using the Terms Listed

Multiple Choice

MATCHING
Complete the following using the terms listed.
-A firm's _____ blends four strategies to fit the needs and preferences of a specific target market.

A) secondary data
B) affinity program
C) Market segmentation
D) demographic
E) target market
F) End-use segmentation
G) marketing mix
H) data mining
I) Consumer behavior
J) Ownership utility
K) Exchange process
L) B2B
M) person marketing
N) Mass customization
O) frequency marketing
P) Comarketing
Q) cobranding