Complete the Following Using the Terms Listed

Multiple Choice

Complete the following using the terms listed.
-The use of computer-based technology to evaluate data in a database and identify useful trends is known as _____.

A) secondary data
B) affinity program
C) Market segmentation
D) demographic
E) target market
F) End-use segmentation
G) marketing mix
H) data mining
I) Consumer behavior
J) Ownership utility
K) Exchange processes
L) Business products
M) person marketing
N) Mass customization
O) frequency marketing
P) Comarketing
Q) cobranding