Multiple Choice
Luke works as a marketing researcher and goes online to obtain information from government publications for census data and demographics. What type of data is Luke researching?
A) internal data
B) secondary data
C) peripheral data
D) primary data
Correct Answer:

Verified
Correct Answer:
Verified
Related Questions
Q61: All of the following are methods of
Q62: Which of these is NOT a type
Q64: Miguel scans his "preferred card" at a
Q68: Standardization would be most appropriate for all
Q69: Building long-term relationships with a few suppliers
Q70: A firm's marketing success depends on the
Q71: A blending of the four elements of
Q79: Allan and Erica assembled a group of
Q90: Market segmentation attempts to isolate the traits
Q126: The current marketing period where companies emphasize