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Miguel Scans His "Preferred Card" at a Grocery Store, the List

Question 64

Multiple Choice

Miguel scans his "preferred card" at a grocery store, the list of items is computed, and the store can offer coupons that are personalized to customer preferences. This is an example of ______.


A) consumer behaviour
B) affinity program
C) frequency marketing
D) product-related segmentation

Correct Answer:

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