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    Integrated Marketing
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    Exam 12: Evaluating Marketing Communications Programs
  5. Question
    What Is the Difference Between Pre-Testing and Post-Testing in Creative
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What Is the Difference Between Pre-Testing and Post-Testing in Creative

Question 28

Question 28

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What is the difference between pre-testing and post-testing in creative research?

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Pre-testing is the evaluation of an adve...

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