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    Exam 12: Evaluating Marketing Communications Programs
  5. Question
    Which of the Following Is a Common Physiological-Response Testing Method
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Which of the Following Is a Common Physiological-Response Testing Method

Question 30

Question 30

Multiple Choice

Which of the following is a common physiological-response testing method?


A) focus group
B) test market
C) pupilometer test
D) Starch readership test
E) day-after recall test

Correct Answer:

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