Since the Key Benefit of Experiential Marketing Is to Engage

Multiple Choice

Since the key benefit of experiential marketing is to engage the audience on an emotional level, one of the key measures for the success of an experiential marketing campaign is

A) brand sales.
B) number of leads generated.
C) number of people who sign up for a contest at an event.
D) how well the event reaches the target audience.
E) image perceptions.