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    Exam 12: Evaluating Marketing Communications Programs
  5. Question
    The Marketing Function That Links the Consumer to the Marketer
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The Marketing Function That Links the Consumer to the Marketer

Question 60

Question 60

Multiple Choice

The marketing function that links the consumer to the marketer through information is


A) technology.
B) information technology.
C) marketing planning.
D) marketing research.
E) brand management.

Correct Answer:

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