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  3. Study Set
    Integrated Marketing
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    Exam 12: Evaluating Marketing Communications Programs
  5. Question
    A Statement of What Outcomes Are Predicted in a Marketing
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A Statement of What Outcomes Are Predicted in a Marketing

Question 56

Question 56

Multiple Choice

A statement of what outcomes are predicted in a marketing research investigation is also called a


A) problem definition.
B) sampling frame.
C) hypothesis.
D) research objective.
E) primary statement.

Correct Answer:

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