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A Car Manufacturer Wanted to Conduct a Post-Test to Measure

Question 57

Multiple Choice

A car manufacturer wanted to conduct a post-test to measure their latest ad's impact by asking respondents to explain the key message of the ad. If no situational information is provided to help the respondents, they have chosen to conduct a(n) ____________ recall test.


A) blind
B) double-blind
C) unaided
D) aided
E) blank

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