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    Exam 12: Evaluating Marketing Communications Programs
  5. Question
    A Statement That Outlines What the Marketing Research Is to Accomplish
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A Statement That Outlines What the Marketing Research Is to Accomplish

Question 34

Question 34

Multiple Choice

A statement that outlines what the marketing research is to accomplish is called a


A) hypothesis.
B) research objective.
C) probability sample.
D) problem definition.
E) sampling frame.

Correct Answer:

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