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    Exam 12: Evaluating Marketing Communications Programs
  5. Question
    Facebook Recommends That Companies Measure ________________ to Tell How Well
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Facebook Recommends That Companies Measure ________________ to Tell How Well

Question 53

Question 53

Multiple Choice

Facebook recommends that companies measure ________________ to tell how well a brand is doing in terms of conversation compared to competitors.


A) engagement
B) share of voice
C) interaction rate
D) blog postings
E) hits

Correct Answer:

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