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    Principles of Marketing Study Set 2
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    Exam 12: Marketing Channels: Delivering Customer Value
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    An Advantage of a Channel of Distribution Over Selling Directly
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An Advantage of a Channel of Distribution Over Selling Directly

Question 102

Question 102

Short Answer

An advantage of a channel of distribution over selling directly to consumers is that each channel member plays a(n)________ in the channel.

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