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  3. Study Set
    Principles of Marketing Study Set 2
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    Exam 12: Marketing Channels: Delivering Customer Value
  5. Question
    What Are Some of the Benefits and Drawbacks to Using
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What Are Some of the Benefits and Drawbacks to Using

Question 101

Question 101

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What are some of the benefits and drawbacks to using many types of resellers in a channel?

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By selling through retailers and value-a...

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